Portrait of Natalya Romashova

Natalya Romashova

Independent Web Designer
B2B & Technical Industries

Websites for construction, engineering and technical companies

I turn complex services, products and expertise into clear, professional websites that help potential clients understand what you do — and make it easier to take the next step.

Working remotely with companies across Germany and Europe — in English.

Web Design · UX/UI · Landing Pages · Corporate Websites

For technical businesses

Strong expertise deserves a website that explains it clearly

Technical businesses often have a lot to communicate: multiple services, complex products, project experience, certifications and technical information.

My job is to turn that complexity into a website with a clear structure, a professional visual system and a straightforward path from interest to enquiry.

01

Clearer offer

Help potential clients quickly understand what your company does and why they should choose you.

02

Stronger credibility

Present expertise, projects and technical capabilities in a way that builds confidence.

03

Easier enquiry

Create clear user journeys and calls to action that make the next step obvious.

Featured case study

B2B website for a construction supplier

StroyTrust

B2B Website · Construction Industry

Website design for a supplier of ceiling systems for commercial and public-sector projects.

The challenge

The company offers a complex mix of products, technical services, project support and logistics.

The challenge was to organize this information into a clear B2B website that helps contractors understand the offer, explore suitable solutions and request a quote.

Role

Web Design · UX/UI

Industry

Construction / B2B

Design focus

01

Clarify a complex B2B offer

02

Organize products and services into a clear structure

03

Build trust through expertise and completed projects

04

Create clear paths to consultation and quotation

StroyTrust homepage hero: 'Your single-source supplier for ceiling systems for commercial and public spaces,' with a request-a-consultation call to action
01Clear positioning for a complex B2B offer
StroyTrust services section covering free technical consultation, material takeoff and cost estimate, and specification audit
02Service architecture and technical expertise
StroyTrust product catalogue showing ceiling tile products with sizes, brands and request-a-quote buttons
03Product catalogue for professional buyers
StroyTrust projects section featuring a public school fit-out case study with project photos and location details
04Real projects and proof of expertise
StroyTrust contact section offering a tailored commercial proposal with a name and phone number enquiry form
05Conversion-focused project enquiry

More work

Selected website projects

A few more projects across different industries, focused on clear communication, strong visual hierarchy and thoughtful presentation.

Megom homepage hero: 'Electrical testing laboratory for facilities of any complexity'

MEGOM

Electrical Testing · Corporate Website

Corporate website for an electrical testing laboratory, designed to make complex technical services clear and accessible to commercial and industrial clients.

Dexprint homepage hero: 'Roll label printing in as little as 2 days in St. Petersburg'

DEXPRINT

Label Printing · Corporate Website

Website for a label printing company, designed to present production capabilities clearly and make quote requests easy for business clients.

Keydecor homepage hero: 'Custom lighting design, manufacturing and supply'

KEYDECOR

Custom Lighting · Landing Page

Landing page for a custom lighting manufacturer and supplier, designed to showcase bespoke production and generate enquiries from professional clients.

Services

How I can help

01

Website design

Corporate and B2B websites built around a clear information hierarchy, business goals and the needs of potential clients.

02

Landing pages

Focused pages for services, products and campaigns designed to communicate the offer clearly and guide visitors toward action.

03

Website redesign

A clearer structure and stronger visual system for an existing website that no longer reflects the quality of the business.

Portrait of Natalya Romashova

About

Hi, I’m Natalya — an independent web designer

I work with B2B and service companies that need to present complex information in a clear, modern and professional way.

I care about structure as much as visual design: what a potential client sees first, what they need to understand next, and what gives them enough confidence to get in touch.

I work remotely with international clients and manage projects in English.

When a project requires dedicated copywriting support, I can bring in a trusted copywriter.

FAQ

A few practical questions

What language do you work in?

I work with international clients in English and am comfortable collaborating with German companies.

For German-language website content, I can work with copy provided by your team or a translator.

What types of companies do you work with?

I’m especially interested in construction, engineering, manufacturing and technical B2B companies, although I also work with other service-based businesses when the project is a good fit.

Can you help with website copy?

I can help structure existing content for the website and, when the project requires deeper copywriting support, involve a trusted copywriter.

What do you need to start a project?

Usually I start with your current website, company materials and a short description of your goals.

From there, we can discuss the scope and decide what the new website needs to communicate.

Have a website project in mind?

If your company needs a new website, landing page or redesign, send me a short note about what you’re working on.

I’ll take a look and let you know how I can help.

Discuss a project

Working remotely with international clients · Communication in English